ABOUT
About Amy Preske
With a career spanning nearly 25 years in the distilled spirits industry, I served for more than 15 years as the dedicated communications executive for Sazerac Company and its Buffalo Trace Distillery, the third-largest distilled spirits company in the world.
Throughout my career, I have developed an outstanding reputation in the industry as a thought leader and business strategist, creating compelling communication and branding strategies to drive media and consumer engagement and exponential company expansion.
I launched my career at an ad agency in Indiana, where my niche in distilled spirits was ignited when I ideated, launched, and managed a large-scale annual consumer event for a Kentucky distillery.
I was then recruited by Buffalo Trace Distillery initially to manage their events and subsequently was promoted to public relations manager due to my strategic thinking and holistic business acumen. I led Sazerac Company’s overall PR strategy for a global portfolio of 450 brands across 23 global locations.
Throughout my career at Sazerac Company, I served as a strategic advisor and helped scale the company into a double-digit, multimillion-dollar empire and household name in the bourbon whiskey industry. Growing the BuffaloTrace Distillery brand reputation across all products, I secured media coverage and feature stories with renowned media outlets, including CBS Mornings, The New York Times, The Wall Street Journal, Bloomberg News, and NPR.
In 2023, I left Sazerac Company and started my own public relations firm, Booze PR. Here, I am able to blend my two passions – bourbon and tourism – to help distilleries and tourism entities build and grow their business.
I am accredited in public relations by the Public Relations Society of America (PRSA). I am also a member of the PRSA Thoroughbred Chapter, and currently serve as the APR Chair and a Board Member at Large.
I have a Master of Arts in public relations from Kent State University and a Bachelor of Science in public relations and advertising from the University of Southern Indiana.
